We’re so excited to be featuring South West wedding florist, The Good Florist. Centred around creative floral design, Roberta and her team work to build beautiful bespoke creations, based upon seasonality and self-expression. We’ve had the pleasure of working with The Good Florist over the years at Pynes House and Roberta’s timeless and personalised designs are always pretty eye-catching. For more on how it all began, some wedding floristry FAQs from her expertise as a South West wedding florist and advice on wedding floristry trends for 2024, read on.
Tell Us a Bit About Your Style and Ethos as a South West Wedding Florist …
I started growing sweet peas for a friend’s wedding over ten years ago and I completely caught the bug. Flowers are my absolute love language. It’s not just about the flowers, but the people. Meeting so many amazing couples and working with them on such an incredibly important day fills me with such joy.
The Good Florist and how it all Began…
I only work on a small number of weddings a year, so my wedding work is highly curated. I like to blend modern and classic florals that help to tell a story of time and place. I’m influenced by the seasons, but also the architecture and I love to collaborate with my couples to help create work that’s really personal. I enjoy looking at colour in quite a detailed way, and leaning gently into styling.
See More: Pynes House Gallery
What are Some Wedding Floristry FAQs from
Your Expertise as a South West Wedding Florist?
How much do flowers cost?
That seems to be the big one, but also hardest for couples to gauge as they plan their wedding. I have a minimum spend of £3,000 which gives me scope to create really special work, including bridal party flowers, ceremony flowers and some gorgeous tables. If couples have a large bridal party – (how hard it must be to choose from your best girlfriends!), then that can really push things up.
Some Thoughts on Future Flower Trends for 2024…
I am getting asked a lot for playful colour. Modern pastels, and even brighter colours.
Arrangements are getting more minimal and structured with less and less foliage.
Couples are taking more adventurous steps with their flowers. It feels like there’s lots more options now for ceremony flowers, including floor-based installations, aisle meadows as well as flower towers and broken arches, which are still really popular.
See More: The Pynes House Ultimate Guide to Choosing Wedding Suppliers
Tell Us About Your Work at Pynes House…
It’s such a serene place to work in and it really lends itself to classic florals. Pynes House feels timeless and yet very private, undiscovered almost. It’s about as far from a wedding factory as you can get.
Some Wedding Planning Advice from a Wedding Florist Based in the South West?
Again, my advice is on budget – focus your budget creating areas of impact rather than spreading flowers too far and wide across the venue.
Think about what is most important to you. Is it an incredibly designed table? Or ceremony flowers that will frame you and give you wonderful photos? Talk to your florist about what is most important to you on the day and allow them to make suggestions. Most florists really enjoy the design phase, so work together with them on this if you can and ask about what’s in season and what flowers will be at their best on your wedding date.
We hope you’ve enjoyed reading about what The Good Florist is all about. If you’d like to hear more about Roberta’s work as a South West wedding florist, head over to her website here. You’ll also find more wedding planning guides on the Pynes House Blog – have a look at our recent feature of design-led florist Miranda Hackett Flowers here, or our ultimate guide to planning an outdoor wedding ceremony, here.